Clean Up Day is a global environmental campaign, that started in Australia back in 1990. The objective of this campaign is to mobilize people around the world to take on the practical challenge of environmental sustainability,  to  disseminate  conscience and environmental education regarding the need of preservation . Nowadays over 37 million volunteers participate all over the world.

[+] Clean Up Day 2008
Click here for more pictures of the Clean up Day 2008 in Brasilia

Seeking a model that can  reduce  the amount of materials that are disposed into landfills, reduce the exploitation of natural resources, reinsert recycled materials  into the production chain,   ECO Attitude environmental actions  has developed  pioneer projects to disseminate techniques and  reliable procedures for the  recycling processes and for a  social-environmental equality.